Often I see other bloggers talk about how to get sponsored opportunities and collaborations, but today, I wanted to talk about the other end of the spectrum. What about saying no to blogging opportunities?
Before we continue, let me preface this post by saying that I love blogging, and I’m grateful any time that a brand reaches out to me. I’ve really enjoyed getting to know and work with brands.
One of the biggest lessons I’ve learned through blogging is that it’s just as important to say no as it is to say yes. I’ve accepted campaigns that I’ve spent so much time on, but in the end, didn’t feel that they were mutually beneficial. A lot of time goes into putting together a blog post. Here’s a breakdown of what goes into one blog post (for me):
- Shooting photos: This can take anywhere from 20 minutes to one hour, depending on the number of outfits I’m shooting.
- Editing photos: If I shoot with my own camera, it can take an hour to upload and edit photos.
- Writing the post: This often takes the least amount of time, but it can take about 30 minutes or so depending on the topic. More time is required if I have to create graphics. This also includes inserting affiliate links, which is my main source of income that helps keep A Pop of Pink going.
- Scheduling posts and incorporating them into my social calendar.
So in the end, I can spend about three or so hours putting together one blog post. Because of the time and effort I put into developing content, I’ve become more selective about the brands I work with. I work a full time job, and blogging can feel like a full time job on top of that. In order to put out the best content possible with every post, I have to say no.
The best influencer/brand collaborations are ones that are mutually beneficial. And honestly, not every campaign that shows up in your inbox is mutually beneficial.
If you’re a blogger, it’s up to you to decide if a campaign is worth your time. First, consider how much time it will take to create your content. Is there a campaign deadline, and if so, can you meet it? Is the brand offering something to you that is an equal exchange of your time and effort worth it?
Maybe the answer to both of these questions is no, but it’s a brand you’re dying to work with. The promotion and partnership may be worth it. And that’s great! There are instances where I’ve said yes to campaigns because I’m already a fan of the brand.
And then there are times when I know my limits. I know that the campaign isn’t a good fit, and if that means turning down product, monetary compensation, and promotion, then I have to do it.
Even if you’re not a blogger, let this be a reminder that you’ll be faced with many opportunities that require you to make a decision based on your time and worth. Know your value and worth, and know when there are times that you simply have to say no. There are only so many hours in your day, so do things that are worth your time and make you happy!