Since I started a career in public relations back in May 2015, I already feel like I have learned so much (and at the same time have so much more to learn). Nonetheless, I thought I’d share a few tips for those of you who might be wondering if a career in marketing or PR is right for you.
Keep in mind that many of these tips can apply to any profession (especially #2), but I wanted to focus this time on the current career path that I’m on.
1. Read, read, read. I shared this piece of advice from a post I wrote a while ago on advice for young professionals, but I can’t stress this enough. Things are always changing, especially if you work in digital marketing like I do. It’s important to stay up to date on the latest changes in your industry. If you’re thinking about going into a career in PR, a few of my favorite industry reads are Ad Age, Adweek, and Digiday. If you’re starting to apply for jobs, get a head start and check some of these out!
Reading up on your clients and their industries is just as important. You’re expected to have a good understanding of what they do, and the more you know, the more you can help your clients succeed.
2. Know how to write. Whether it’s crafting the perfect press release, putting together an enticing pitch, or writing a great article, it’s important that your writing reflect you and your clients in a positive way. You are, after all, representing them. Strong grammar and writing skills go a long way.
3. Tailor your message. No journalist wants to receive the same email as 50 other journalists. Take the time to send a unique message, and address your contact person by name when possible. Every publication and journalist is different and has a unique audience. Do your research and tailor your message. Doing this from the beginning shows that you’re putting in the effort to reach out and establish a personal connection.
Some favorite tidbits of career advice:
I’ve shared and/or linked to these on the blog before, but they’re too good not to share. I’m always on the hunt for professional advice that can help me further my career, so I hope these tidbits of advice can do the same for you!
- My career advice for young professionals.
- 7 girl bosses share their best advice.
- Time management tips from a celebrity assistant.
If you would like to see more career posts, please let me know! I like to share insight whenever possible, even though I’m a young professional and still learning myself. I only hope I can help someone who may be getting ready to graduate and nervous about what’s next, because it wasn’t long ago that I was feeling that way.